Marketing managers build awareness by developing and executing on marketing strategies to meet consumer needs in variety industries, They manage internal teams, Oversee promotional messaging and products, and work to publish or distribute them to the public via media, advertising, and social media.
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
Bachelor’s degree in marketing, business, or related field
Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Proficiency with online marketing and social media strategy
Proven experience designing interactive applications and networking platforms