Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Seek and provide information to help the company determine its position in the marketplace.
Forecast and track marketing and sales trends, analyzing collected data.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Monitor industry statistics and follow trends in trade literature.
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
Develop and implement procedures for identifying advertising needs.
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).